Domtar Paper’s "Paper Trails" series was born out of a desire to educate clients on the possibilities of their Cougar paper line, from basis weights to special finishes. Drawing inspiration from outdoor adventures, I took the lead on the art direction and design of Volume 2, which became the blueprint for the series. Using vibrant colors, textured typography, and tactile elements, we transformed technical details into a visually captivating experience, turning paper education into an immersive journey. The book’s success sparked renewed interest in Domtar’s offerings and established a lasting creative direction.